Why we’re not Google, part 73

Whoops – Google wiped 150,000+ Gmail accounts of emails and contacts and then (apparently) didn’t handle the situation very well, leaving 150,000+ people rather narked and many of them still sans email or contacts. Read all about it here.

We’re quite proud that we’re not Google – for a start it means we don’t wipe our clients’ email and contacts. It also means that we don’t consider “less than .08% of our…user base” to be a bunch of people who can just stop whingeing and in fact are hardly worth even mentioning.

Fact is, you get what you pay for in IT – pay a few pounds a month for a well-maintained, robust  and personalised service backed with top quality support whether or not things go wrong and, well, that’s what you get. Pay nothing for a faceless email service that considers 150,000+ plus customers to be pretty unimportant and you get a bum deal. Still, good news for us as disgruntled customers of mass email providers go looking for something better.

Chirpy Chirpy Tweet Tweet

We had a new experience last week – we went to our first Tweet-Up, in Saxty’s bar in Hereford. Twitter has been essential to our marketing and PR strategy and continues to be an essential source of industry information and connections to other businesses. But we all know what all work made Jack, so we were very keen to go out to play with other Hereford tweeps. We all post under our business names and were essentially there with our business heads on, but it was a really enjoyable, social evening and bears out everything we believe about the internet just making it easier to do what human beings want to do – meet up, make friends and do business.

Julia Leonard (@julesthejourno) from BBC Hereford & Worcester came along to cover the event and interviewed many of us – the coverage can be heard here. We’re signed up for the next Tweet-Up in May at The Courtyard (@CourtyardArts), always a lovely venue. A big thank-you to Amanda Ingham (@TreasureTrailsW) for organising it, and it was lovely to meet you all.

Newsletter 21st February 2011

If it seems just five minutes since you had the last newsletter, it’s because we’re back to our usual every-other-Monday slot after recent upheavals brought about by Life, that thing we all do when we’re not on the internet.

Are you a Start-Up, or do you know someone who is?
Much of our recent activity has focussed on organising a drop-in Start-Up Clinic, an evening event for anyone interested in setting up in business on their own or who has recently. We’ll have a number of specialists on hand who can provide advice in all the main areas a start-up has to cover. Details to follow, but it will be in mid-March in Leominster. If you’re interested in providing your services, please get in touch, or, supplier or start-up, leave us a comment below.

Accidental IT
Did you plan your IT set-up when you started your business, and do you have a plan now for maintaining, upgrading or expanding your IT provision? Do you know when your domain expires or your hosting contract is up? Are you sure your hosting contract provides the best service for you and supports your plans? We’ve met many people who are struggling with a network that has expanded in fits and starts, often set up by “someone in the office”, often someone who’s long since moved on and left everyone else in the office afraid to touch anything. We’ve also come across numerous examples of companies locked into less-than-ideal contracts because a contract or domain name is on the verge of expiry and there’s no time to shop around for the best deal or most suitable supplier or to review the best approach. We’re all familiar with business planning (whether we give it much time or not – look out for a Neil Rose workshop on this soon), but IT planning can save you hassle and money, and give you a far smoother and more productive working set-up. We’re currently running a promotion offering an IT MOT, so please get in touch if you’d like to take advantage of it, or for some advice on establishing an IT plan.

Other bits and pieces that have caught our eye recently include:

* Share the Love – the Free Software Foundation Europe exhorts us to demonstrate our love for open source and the advantages it gives us
* The Hereford Tweet-up – come and join us at Saxty’s in Hereford, 8pm on Tuesday 22nd Feb – BBC H&W radio will be there to cover the event and personally we plan on making best friends with the reporter – a friendly media contact is a must-have for anyone growing a business and planning events
* A shocking 28% of micro-business aren’t online according to this article about the unloved BusinessLink website. What stops these businesses going online, and how do we make it an attractive and cost-effective option? Not least, just how on earth do they manage?? What’s your opinion on the BusinessLink site? Leave us a comment.
* And the other extreme – the spot market in excess computing capacity, via Babbage in The Economist. A very interesting look at how to both profit and benefit from unused capacity. Is this the very essence of what the cloud is all about?

And finally:

The cardboard computer – yes, really. Sustainability with style.

Are you easily distracted from work? Sorry, what was I talking about? If so, you need Self Control for Ubuntu, a program that locks you out from those distracting social media or gaming sites for as long as you’ve set it to, and NO going back til your time is up, however much you plead or threaten.

Both ‘and finally’s this week from the rather splendid OMG! Ubuntu.