Several times we’ve been asked why people would pay to use our services when Google offers free email and document storage and low-cost additional services. “Why we’re not Google” could run to several pages, but this article on the BBC … Continue reading
I’ve just read this brilliant article by Jason Cohen, founder of Smart Bear Software. We’ve tried numerous approaches on our website from so much jargon no-one understood what we did, to words of one syllable that insulted people’s intelligence, on … Continue reading
I’ve been listening with great interest to Merrie Marketing’s audio on attracting more customers. Kim O’Rourke talks a great deal of sense, and I was particularly struck by point 3: identify your weak areas, and get someone else to do … Continue reading